TOP TWELV is currently available exclusively to salon and professional partners.
TOP TWELV
TWELVE STANDARDS · ONE COMPLETE RITUAL

A professional haircare system, built to a standard, not an ingredient list.

TOP TWELV is a complete salon-grade hair and scalp ritual, designed around twelve visible standards of healthier-looking hair. Clean formulation, honest evidence, no clutter.

Science of Resilience. Beauty of Simplicity.
Explore 03 / WASH Become a Partner
TOP TWELV 03/WASH treatment shampoo bottle on a stone surface

Designed, not assembled.

We did not build TOP TWELV around one trending ingredient. We identified twelve visible dimensions of healthier-looking hair and selected each element for a defined cosmetic role.

Evidence, graded honestly.

Not every ingredient carries the same weight of evidence. We publish which is which, and we do not claim more than the finished product has shown.

A ritual your clients will keep.

One wash. Two minutes on the scalp. A professional system simple enough to actually become a habit.

THE FULL SYSTEM

Twelve standards. Five steps. One ritual.

The complete TOP TWELV system is designed around five roles in the ritual. 03 / WASH is available to partners now; the rest of the system follows.

01
PREP
In development
→
02
TREAT
In development
→
03
WASH
Available now
→
04
MIST
In development
→
XII
LIGHT
In development
TOP TWELV 03/WASH treatment shampoo bottle
Available to Partners Now

03 / WASH

Treatment Shampoo · Rosemary · Caffeine · Niacinamide · Panthenol · 250 mL
  • Gently cleanses the scalp and removes excess oil and product buildup.
  • Sulfate-free and formulated to be gentle enough for frequent washing.
  • Helps hair look fuller and feel stronger.
  • Helps reduce breakage caused by brushing and styling.
  • Supports a healthy-looking, comfortable scalp.
  • Improves softness, shine, and manageability.
  • Formulated for colour-treated hair. No sulfates. No artificial dyes. Low fragrance.
Enquire as a Salon Partner

Become a TOP TWELV Partner

TOP TWELV is currently offered exclusively through salon and professional partners. If you'd like 03 / WASH, and the rest of the system as it becomes available, in your chair, we'd like to hear from you.

Enquire at [email protected]